Aldo Miccio

The Business Blog

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Aldo Miccio offers 3 tips to help you launch your product.

Aldo Miccio Consulting has had the recent pleasure of helping our client’s Kela Charms bring an exciting new product to market. Visit the Kela Charms website HERE.

Bringing an invention to market requires more than just a bright idea. It requires business nouse and patience. You’ll need what we refer to as the three C’s…

  • Commitment
  • Confidence
  • Contacts

Aldo Miccio Product Launch

If you believe that you have a product that is new, unique and offers a solution to your consumer that is not already available then it’s time to start the process of taking it to market.

Here are 3 tips to help you…

  1. Don’t forget the fourth C! Confidentiality – Draft a confidentiality agreement and ensure that everybody you talk to about your new product, signs it before you start discussions. Not sure how to draft a confidentiality agreement? Aldo Miccio Consulting can help. We can also help you protect your intellectual property through trademarks, copyrighting, licensing and patent application.
  2. Make sure you can show and tell – Concept drawings and designs are all well and good. But if you’re really serious about your product you’ll need to invest in some working samples. At Aldo Miccio Consulting we have the contacts to help you. Our extensive network of supply partners at factories in China have advanced equipment, professional designers, a cultivated team of excellent craftsmen and technicians for quality testing.
  3. Don’t be afraid to tell your story… Honestly! – Your background and product story are important. Especially if you’re looking for an investment… Anybody who you are asking for cold, hard cash will want to know about you, how you got to where you are, and how you’re going to get to where you want to be next. Get them onboard by telling an honest and frank story. Aldo Miccio Consulting has a network of extensive private and wholesale investors who are ready to invest in your new product! Contact Us to find out more.

 

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Is your business investment ready?

Do you want to expand your business, but lack the funds to do so? Perhaps you have thought about raising venture capital… We’ve all watched Dragon’s Den and whilst those fire-breathing business moguls have a stack of cash on their side table, they don’t always give it up easily… So how do you ensure you score a slice of the pie?

Here are my top tips for ensuring your business is investment ready…


  • Sell yourself – People will invest in people, so don’t be shy about showing your passion and enthusiasm for your product or business. Your story should be part of your pitch, potential investors will want to know how your business has developed to the point you are at now.
  • Know your competition – You will need to convince any potential investors that you have a unique selling point, and you can only do this by knowing how you differ from your competition. Garner some testimonials from key third parties who are happy to endorse your product and show how it fills a gap in the market.
  • This little piggy went to market – Know your market place; define who are you going to sell your product/services to, and where are you going to sell your products/services.
  • Focus on the figures – It sounds obvious but the numbers are important. You’ve all seen the episodes of Dragon’s Den where the passion and commitment is there, the investors are ready and then the numbers just don’t add up. Do your sums, do your forecasts, know your margins and remember the devil is in the detail!
  • Know who’s on your team – From production to marketing to distribution channels and everything in between. It’s important to show investors that you have the right people in the right places to get your product to market.
  • Be realistic – Don’t over value your business, be realistic about the funds you need and the equity you’re prepared to give away in return.

I have extensive private and wholesale investor connections that could invest in your company or your next project, contact me for more information on how I can help prepare your business for investment.